Privacy Policy

Last updated: 10-SEP-2025

Introduction

Our Privacy Policy explains how CuDel Delight Solutions Private Limited ("CDSPL") collects, processes and shares personal information through Lyns by CuDel ("Lyns"), our premium makeup services vertical. This notice covers everyone who uses or visits the Lyns platform or whose details we handle when providing our luxury makeup services – from customers exploring our services, to clients booking makeup sessions, to our certified makeup artists providing these services ("Lyns Artists").

In this document, references to "you," "your," "they," or "their" mean any person accessing Lyns services. Terms such as "we," "our," "us," or "ours" refer to CDSPL and the Lyns team including our makeup artists engaged to fulfill customer bookings. Unless otherwise defined here, the terms used in this Policy have the same meanings as in our Terms and Conditions.

We respect your right to privacy and have designed this Policy to describe our practices regarding the collection, use, storage, transfer and disclosure of information that can identify an individual. This document should be read alongside our Terms and Conditions. If you ever have questions about how we handle your information, please contact us before using our services so we can address your concerns.

Collection of Personal Information

"Personal data" means any information relating to an identifiable person, such as a name, contact details, identification numbers, location data or online identifiers. We may also derive aggregated or statistical data from personal information, but aggregated data is not considered personal unless it can be linked back to you.

Lyns gathers different categories of information depending on how you interact with us:

Contact details: names, phone numbers, email addresses, physical addresses, venue locations, emergency contact information, and event details provided during booking or consultation.

Identity and profile data: information submitted when creating bookings such as age, skin type, skin tone, hair type, makeup preferences, style inspirations, allergies or sensitivities, event type, outfit details, jewelry specifications, and special requirements.

Usage data: logs about the services used and how they are used, including booking patterns, service preferences, artist ratings, and location information.

Marketing and communications data: information contained in service requests, consultations, feedback, comments, chat messages, WhatsApp conversations, survey responses and preferences regarding marketing communications.

Technical data: device identifiers, IP address, browser type, operating system, access times, page views and other technical information collected when you interact with our booking platform or communications.

Transaction data: details of makeup services booked, package selections, add-on services, payment information such as transaction IDs and payment method details necessary to process bookings.

Event and service data: information relating to your event date, venue, timing preferences, number of people requiring services, trial session preferences, specific makeup looks desired, hair styling requirements, and draping or jewelry setting needs.

Visual content: photographs of makeup looks, before/after images (with consent), trial session photos, portfolio images, and any reference images you share for inspiration.

Health and safety information: details about allergies, skin sensitivities, recent facial treatments, medical conditions affecting makeup application, and any other health-related information relevant to service delivery.

Cookies and similar technologies: we use cookies to collect technical information automatically when you interact with the Lyns platform.

We may also record and monitor communications such as WhatsApp messages, SMS, calls and video consultations to ensure service quality, resolve disputes, and maintain records for booking confirmation and customer support.

Use of Personal Information

We collect and process personal data fairly and for legitimate reasons. We may use your information for the following purposes:

To provide premium makeup services including artist matching, booking confirmation, and service delivery coordination
To conduct makeup trials, consultations, and customize services according to your preferences and requirements
To maintain service quality standards and provide customer support for booking inquiries and service-related questions
To process payments, manage booking schedules, and coordinate with Lyns Artists for service delivery
To send booking confirmations, service reminders, preparation instructions, and follow-up communications
To improve our makeup services, develop new packages, and enhance the overall Lyns experience
To use feedback and service data to train artists and maintain quality standards
To send information about new services, seasonal packages, and promotional offers for marketing purposes
To create and maintain portfolio content (with consent) for marketing and service demonstration
To detect, investigate and prevent booking fraud, payment issues, and violations of our terms
To verify customer information, conduct artist background checks, and maintain service safety standards
To establish, exercise or defend legal rights and obtain professional advice in relation to legal proceedings

Legal Grounds for Processing

Our ability to process personal information depends on the legal basis for each type of data and purpose. In many circumstances we will ask for your consent, particularly for marketing communications and portfolio usage, and will only process your data once you have given it. We may also process information to comply with legal obligations or to protect our legitimate interests, such as maintaining service quality and safety. We will always balance our interests with your fundamental rights and freedoms.

Service-Related Content

Customers may share makeup inspiration photos, reference images, feedback, or other content with Lyns. Any portfolio images or service-related content created during our services may be used for business purposes with your explicit consent. We cannot control how third parties might use content shared on social media or other platforms, and therefore accept no liability for misuse of content. Please ensure any content you share complies with applicable laws and does not infringe on others' rights.

Disclosure and Sharing of Information

We limit access to personal information to personnel who need it to operate, improve or develop our services. We do not sell or share personal data except in the following circumstances:

With CDSPL affiliates to support internal operations, financial and administrative functions, and service coordination across our beauty services division.
With Lyns Artists when necessary to fulfill your booking including sharing your contact details, service requirements, venue location, timing, specific preferences, allergy information, and any other details required for quality service delivery. By booking with Lyns, you agree that we may share relevant booking and preference information with assigned artists.
With third parties such as courts, regulators and law enforcement when disclosure is required to enforce our terms, protect our rights or respond to legal requests.
With service providers including payment processors, booking management systems, communication platforms (WhatsApp Business, SMS providers), and marketing partners who help us coordinate services and communicate with customers. These providers are required to protect your data and comply with confidentiality obligations.
With venue partners and event coordinators when necessary to coordinate service delivery at your event location.
In connection with corporate transactions such as mergers, acquisitions, financing or sale of assets related to the Lyns' business.

We do not intentionally share personal data with advertisers, though advertisers may infer certain details based on how their advertisements perform. We take measures to protect your data if we transfer information outside India.

Artist Services and Compensation

Lyns Artists are certified professionals who provide services under our brand standards. Artist compensation and booking fees are managed separately from customer payments. Artists receive customer contact and service details necessary for appointment fulfillment but are bound by confidentiality agreements regarding customer information.

Third-Party Partnerships

Lyns may partner with venues, event planners, photographers, or other beauty service providers to offer comprehensive packages. Your personal information may be shared with these partners as necessary for coordinated service delivery and will be subject to their privacy policies as well. We encourage you to review the privacy statements of any third-party service providers involved in your event.

Messages and Notifications

We may use your contact details to provide booking confirmations, service reminders, preparation instructions, artist details, appointment updates, feedback requests, and promotional communications about Lyns services. We will never ask for sensitive personal information or payment details through informal communications. All service-related communication will be professional and relevant to your bookings.

Age Requirements

Lyns services are intended for customers aged 16 and older. For bridal or special occasion services for minors, a parent or legal guardian must provide consent and be present during service delivery. We do not knowingly collect personal information from children under 18 without parental consent. If you believe we may have collected information from a minor inappropriately, please contact us immediately.

Retention of Personal Information

We keep personal information only as long as necessary for service delivery, quality maintenance, and legal requirements. Specific retention periods include:

Booking and service records: 3 years for service history and customer preferences
Payment and transaction records: 8 years for financial and tax compliance
Communication logs and feedback: 2 years for service improvement and dispute resolution
Portfolio images: Until consent is withdrawn or service discontinuation
Marketing preferences: Until you withdraw consent or unsubscribe

If you request account deletion, we will retain essential records for 6 months for legal and operational purposes before secure deletion or anonymization.

Control of Personal Information

You have rights under applicable data protection laws to control how we handle your data. You may:

Access your personal information and receive copies of data we hold about you
Correct inaccurate or incomplete personal information
Delete your account and associated data (subject to legal retention requirements)
Restrict processing of your personal information in certain circumstances
Object to processing based on legitimate interests
Withdraw consent for marketing communications or portfolio usage at any time
Data portability to receive your data in a structured format

To exercise these rights, contact us at support@cudel.in . Some rights may be subject to limitations under law and may require identity verification.

Visual Content and Portfolio Usage

Photography and Portfolio Rights:

Lyns may photograph makeup looks and styling results for quality documentation, artist training, and marketing purposes. We will always seek explicit consent before using any images for promotional purposes.

Social Media and Marketing:

Customer images may be used for social media, website galleries, marketing materials, and portfolio demonstrations only with explicit written permission. We respect your privacy and will protect your identity if requested.

Consent Management:

You may withdraw consent for image usage at any time by contacting us. Previously published content will be removed within reasonable timeframes where technically feasible.

Security and Confidentiality

Lyns invests in physical, electronic and procedural safeguards to protect your personal information including:

Secure payment processing systems that do not store complete financial details
Encrypted communication channels for sensitive customer information
Artist confidentiality agreements and professional conduct training
Access controls limiting customer data to authorized personnel only
Regular security assessments and updates to protection measures

By using Lyns services, you agree that these measures are reasonable and adequate for protecting your personal information in the beauty services industry.

Cookie Policy

Introduction to Cookies and Tracking Technologies

Cookies are small text files placed on your device when you visit our booking platform or interact with Lyns communications. They help remember your preferences and improve your service experience.

Types of Cookies We Use

Essential cookies: Required for booking functionality, appointment scheduling, and secure communication.
Analytics cookies: Help us understand how customers use our platform and which services are most popular.
Functionality cookies: Remember your service preferences, location settings, and communication preferences.
Marketing cookies: Used to deliver relevant service promotions and measure marketing effectiveness.

Cookie Control

You can control cookie settings through your browser preferences. Disabling certain cookies may limit booking functionality and personalized service recommendations.

Data Breach Notification

In the event of a data breach that could affect your personal information, we will notify you and appropriate authorities in accordance with applicable laws. This includes details of the breach, potential impact, and measures taken to address the situation.

International Data Transfers

Where we transfer personal data outside India (such as for cloud storage or international payment processing), we ensure appropriate safeguards are in place including contractual protections and adequacy assessments to protect your information.

Rights Under Digital Personal Data Protection Act, 2023

If you are located in India, you have specific rights under the Digital Personal Data Protection Act, 2023, including:

Right to access your personal data
Right to correct inaccurate information
Right to erase your personal data
Right to withdraw consent
Right to nominate someone to exercise your rights
Right to complain to data protection authorities

Requests to exercise these rights can be made via our customer support contact details.

Revisions to this Privacy Policy

We may revise this Privacy Policy periodically to reflect changes in our services, legal requirements, or industry practices. Updated policies will be posted with revision dates, and continued use of Lyns services implies acceptance of updated terms. We encourage regular review of this policy to stay informed of any changes.

Contact Information

For questions, concerns, or requests regarding this Privacy Policy or your personal information:

CuDel Lyns Privacy Team

Email: support@cudel.in

Address: B154, B Block, Sector 63, Noida, Uttar Pradesh 201301

Customer Support: 9311147877

Our Mission

At CuDel Lyns, we aim to make luxury makeup services accessible and memorable by connecting certified artists with customers for their most important occasions. We are committed to protecting your privacy while delivering exceptional beauty experiences that celebrate your special moments.

Jurisdiction and Governing Law

This Privacy Policy and any disputes arising from it are governed by the laws of India. Any legal proceedings will be brought exclusively in the competent courts of New Delhi, India.